For example, you can have a wallpaper set for when you are at work and another for weekends.ĭuring the wallpaper creation process, you can change the font’s color and size - something that wasn’t possible before. It also lets you change wallpapers easily. It’s a great way to keep things fresh and eliminate the difficult choice of finding the one perfect image that matches your personality. This can be hourly, once a day, when you tap the screen or every time you wake your iPhone. Then, you have the option to set the frequency at which they change. When you create a Lock Screen (you can now tap and hold the Lock Screen to go directly to settings), you can select multiple images to use. But by far, the most welcome change is setting up multiple Lock Screens or using several photos. That depends in part on how Apple rolls out the feature so that users aren’t seeing a flood of notifications, adding to the pop-ups they already see when using a web browser or in other contexts.The Lock Screen features a new depth perception tool where the clock appears to be behind objects in the wallpaper. ![]() Will people get sick of all these pop-ups? “The way someone’s data was being sliced and diced by companies behind their backs just wasn’t sustainable,” the trade publication Digiday said. There may have been a sense that a crackdown was unavoidable given regulatory and consumer scrutiny over data generally. Apple gave the industry many months to prepare for this, and marketers couldn’t exactly come out in direct opposition to transparency. Is it just Facebook? Or are others criticizing Apple?Īside from Facebook’s objections, the response from the ad industry hasn’t been much of a freakout. “The fact that Facebook’s panicking is a good sign that it’s probably going to work,” Gebhart said. It has blasted Apple for the design and wording of the pop-ups, and Facebook says it will display its own “educational screen” pop-up to users before presenting Apple’s prompt. The social network has tried to put a positive spin on the situation, arguing that people would rather see personalized ads rather than random ones and that targeted ads benefit small businesses. The IDFA is a string of characters that apps on an iPhone can use to watch certain activity without necessarily knowing a user’s name. Consider it a license plate for your phone, Gebhart said. It’s centered around a four-letter acronym: IDFA, the Identifier for Advertisers. What will it mean for the smartphone now that apps have to ask? Let's dive in. That includes activity on smartphone apps, and most of the time, this happened without tracking systems asking permission. ![]() ![]() The internet's evolution gave rise to tracking systems that started simply enough - what websites you visited - and evolved into a vast surveillance system in which just about any web activity is often logged, shared and sold. “What Apple’s doing is both totally revolutionary in shaking up the mobile app ecosystem, and it’s also really normal,” said Gennie Gebhart, a privacy researcher at the Electronic Frontier Foundation, a nonprofit in San Francisco that advocates for privacy online. And while it might seem like a simple pop-up option, it's a change that has already sent shockwaves through the app economy - including at Facebook and Google, the internet’s two biggest ad businesses. The iPhone maker's smartphone software received an update Monday that is now asking users if they want to allow apps to track their digital activity.
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